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Short-code Services

A SMS short code is a 5 digit number, provided by mobile network operators, on which data (SMS) can be sent by   subscribers   of the mobile operators. SMS Short codes are provided to independent companies and all incoming SMS are   forwarded to the   servers of these service providers.

Usage

Used by advertising agencies, media companies, radio stations, TV channels, marketing savvy companies, for campaigns,   contests etc. For lead generation, if backed by a campaign in print or electronic media. Advertising agencies prefer to use it as the   response   to their advertising campaign is measurable on parameters like numbers, time, effectiveness etc.

Business to Customer Communications

• Marketing - There is high level of attention for any message received by a individual and since SMS is limited to 160 characters the whole message is read leading to a higher than average response rate.
  
• CRM - send appointment confirmations and reminders

Benefits

• Short codes have a high top of the mind recall as they are relatively easy to    remember.
• Combined with pull sms, marketing campaign can be automated, personalized and    analyzed.
• Large reach of marketing campaign due to high mobile penetration.